Bachelor of Business
Marketing, Monash University
Meet Dina
I’ve spent more than 20 years helping businesses make marketing work.
I’m Dina Zaitman, a Melbourne marketing strategist who’s worked across brand, digital, content, campaigns, customer experience, business growth and strategy.
I’ve worked inside businesses, alongside leadership teams and as a consultant, so I’ve seen marketing from plenty of different angles.
What interests me most is working out what will make a real difference, then helping turn that thinking into action.
20+ years in marketing
Strategy matters, but someone still has to make it happen.
Over my career I’ve worked across the full marketing picture, from big strategic questions through to the practical work needed to bring them to life.
01Marketing and business strategy
02Brand strategy and positioning
03Digital marketing
04Websites and customer journeys
05Content and communications
06Campaign planning and execution
07Lead generation
08Customer experience
09Marketing systems and technology
10AI and its practical use in marketing
That breadth matters because small business marketing rarely fits neatly into one box.
A website problem may start with the messaging, while a content problem can point back to positioning. Sometimes, the real issue is simply that nobody has had time to do the work.
Selected experience
Real work, across very different organisations.
Experience includes work with and across organisations and brands including:
CPA AustraliaLaw Institute of VictoriaLeo CussenMicrosoftIBMJetstarMonash UniversityMelbourne Business SchoolNABBakers DelightSonosWesley CollegeIBSA
Bachelor of Arts
Japanese and Psychology, Monash University
Master of E-Business
Creative Media, RMIT University
Certificate IV
Training and Assessment
My approach
I like making marketing simpler.
Marketing has become complicated, with more channels, tools, platforms and competing opinions than most business owners could reasonably keep up with.
AI can now give you another hundred ideas before breakfast, which does not necessarily make the decisions any easier.
I don’t think small businesses need to do more marketing for the sake of it. They need to understand what matters for their business, make sensible decisions about where to put their time and money, and then follow through.
Focus
Work out what matters.
Simplify
Ignore what doesn’t.
Plan
Make a plan you can realistically execute.
Act
Then get on with it.
Marketing in the AI era
I use AI. I also know when not to listen to it.
AI has changed marketing enormously, and I use it extensively in my own work.
It can make research faster, help develop ideas, draft content, analyse information and remove a lot of the grunt work from marketing.
But AI doesn’t remove the need for judgement.
Knowing your customer, recognising a weak idea, questioning an assumption, deciding where to invest and understanding what will actually work for a particular business still matter.
The best approach combines the speed and capability of AI with human experience, judgement and common sense.
That’s the approach we take inside Marketing Action Club too.
Why I created MAC
Knowing what to do is only half the battle.
When I coached business owners, we’d work through their marketing and make a plan. But turning that plan into consistent action was often the harder part.
They cared about their marketing, but running the business kept taking priority and the work was repeatedly pushed aside.
I created Marketing Action Club to give business owners a regular place to keep going.
For two protected hours each week, they can work on their marketing with me there to provide guidance and practical help, while other owners work alongside them.
That regular commitment makes it easier to follow through from one week to the next.
A little more about me
I care more about useful ideas than marketing jargon.
I’m Melbourne-based and have spent most of my career working with businesses and people who don’t necessarily want marketing to be complicated.
I’m naturally curious, very practical and much more interested in useful ideas than marketing jargon.
I like technology, I love finding smarter ways to do things, and I’m particularly interested in how AI can help smaller businesses access capabilities that would previously have required much bigger budgets.
But I’m also a big believer that sometimes the best marketing answer is simply:Don’t do that.
Come and get your marketing moving.
If you’re running a small business and want experienced marketing guidance, practical support and dedicated time to actually work on your marketing, take a look at Marketing Action Club.