Plan a campaign
Work out how you’ll promote a service, offer or event.
Marketing Action Club
Get your marketing moving.
Marketing Action Club is a weekly, in-person membership for established service-based small business owners in Melbourne’s inner south-east.
Bring the marketing task you need to move forward and spend two protected hours working on it, with experienced support and other business owners alongside you.
Melbourne’s inner south-east · Maximum 8 members · Fridays, 10am to 12pm
Bring your marketing.
Make progress.
Make progress.
Why MAC?
Marketing keeps slipping to next week.
When marketing is constantly pushed aside, the effects eventually show up.
It might mean a quiet month, an enquiry pipeline that depends entirely on referrals, a newsletter nobody has sent since last year or a website that still describes a service you no longer offer.
The problem is rarely a lack of good intentions. Client work takes over, urgent jobs appear and marketing drops down the list again.
MAC gives you two protected hours every week to focus, with an experienced marketer there to help and other business owners working alongside you.
It gives unfinished marketing work a regular place to move forward.
What MAC adds
Clear direction.Practical action.Steady progress.
Inside MAC
Bring the marketing you need to get done.
Bring your laptop and a marketing task, project or idea you want to move forward.
You’ll spend the session working on your own priorities. Dina will be there when you need direction, feedback or practical help, while other business owners work on their marketing alongside you.
For example, you might arrive with a half-written client email, improve the message during the session and leave with it ready to send, or already sent.
What could you work on?
Write an email
Create the campaign or newsletter you’ve been meaning to send.
Create content
Plan, write or improve your social media content.
Improve your website
Work on your messaging, service pages or calls to action.
Generate more enquiries
Improve how you attract and follow up with potential customers.
Use AI better
Use AI to research, plan, draft or speed up the work.
Get something set up
Work through a blocker in Canva, email marketing or another marketing tool.
Finish the thing
Get that half-finished marketing job off your list and out into the world.
The MAC approach
Make marketing part of your working week.
01
Your week includes protected marketing time.
For two hours, marketing gets your full attention before the usual demands of running a business take over.
02
You can get help while you work.
Dina is available throughout the session for guidance, honest feedback and practical help with anything slowing you down.
03
The regular rhythm keeps the work moving.
Each session builds on the last, helping you follow through and return the following week knowing what comes next.
Client feedback
What it’s like to work with Dina.
“Coaching was exactly what we needed. A lot of things are so much clearer now and we are able to do some marketing tasks that we thought were impossible. Dina has a vast knowledge that can really help to build your brand.”
“Dina has been invaluable. Her approach is very structured and guides you step by step through the marketing of your business. She is always happy to answer questions or review something when you’re not sure.”
“Having worked in real estate and property development for 20 years, I’ve worked with many marketing coaches. Dina is in a league of her own. Her ability to listen to what we needed and provide the right advice was special.”
Is MAC for you?
For business owners ready to make room for marketing.
MAC is designed for established service-based small business owners who are still involved in their own marketing.
- Marketing keeps being pushed aside by client work.
- You start things but struggle to keep them moving.
- You’d benefit from a regular commitment to get the work done.
- You want experienced advice and practical help along the way.
- You’d enjoy working alongside other business owners.
- You’re willing to roll up your sleeves and participate.
Dina circulates throughout the focused working block, giving members direct feedback and practical help as questions or roadblocks come up. Support responds to what each person is working on rather than being divided into formal one-to-one coaching slots.
Where will MAC meet?
Melbourne’s inner south-east.
Sessions are planned for the Carnegie, Caulfield or Balaclava area.
The exact venue is still being finalised and will be confirmed before memberships open.
Join the waitlist for location updates
Join the waitlist
What could you finish with two protected hours every week?
First sessions will begin in November in Melbourne’s inner south-east.
Sessions run every Friday from 10am to 12pm, with a maximum of eight business owners.
The opening offer is $320 for a four-session pass.
Your introductory pass includes access to the MAC member community and relevant marketing resources. Experience four sessions before deciding whether to continue as a monthly member.
Join the waitlist to receive the venue and membership details. There’s no commitment to join.
FAQs
A few things you might be wondering.
How is this different from blocking out time myself?
If that already works for you, great. MAC adds a regular session to attend, experienced marketing support and other business owners working alongside you. You can get feedback, work through blockers and keep yourself accountable.
What happens during a session?
A typical session includes a 15-minute check-in, 75 minutes of focused marketing work with Dina’s guidance, a 20-minute group problem-solving clinic and 10 minutes to record progress and next actions. The clinic time can be added to the working block when there is no useful shared challenge.
What’s the commitment?
Start with a four-session pass for $320. At the end of those four sessions, you can decide whether you want to continue as a monthly member. There is no obligation to continue after the initial pass. Ongoing membership pricing and terms will be provided before you make that decision.
Is Marketing Action Club a course or mastermind?
No. There is no curriculum, fixed coaching programme or rotating hot-seat format. You work on the marketing your business needs, with Dina’s guidance and a shared problem-solving discussion when it is useful.
Do I need marketing experience?
No. You need to understand your business and be willing to do the work. You can ask questions and get help without needing to know the marketing jargon.
What if I’m not sure what to work on?
Bring your ideas, questions or unfinished projects. Dina can help you choose a sensible next step. Developing a detailed business or marketing strategy is outside the scope of the weekly sessions.
Is it an AI program?
No. AI is one of the tools you can use when it helps. You might use it to research, plan, write or improve something, but the focus is getting your marketing done.
Is it a networking group?
The main purpose is to work on your marketing. Getting to know other business owners, sharing experiences and making connections are part of the benefit.
Why not just hire Dina as a consultant?
MAC suits business owners who want ongoing support while they continue doing their own marketing. The shared sessions make it a lower-cost option and give you regular time to put the advice into action. Consulting is a better fit when you need a larger strategic problem solved or want someone to take on more of the work.
When and where will it run?
Sessions will run every Friday from 10am to 12pm in Melbourne’s inner south-east, likely around Carnegie, Caulfield or Balaclava. The first sessions will begin in November.
How much does it cost?
The founding member opening price is $320 for a four-session introductory pass. This includes four weekly, two-hour sessions, access to the member community and relevant resources. You can then decide whether to continue as a monthly member.